Each year, we design a special edition PINK bag to benefit Breast Cancer Awareness Month. Because everyone has been touched by someone diagnosed with breast cancer, we believe in supporting local organizations who's tireless effort and support helps women diagnosed with all stages of breast cancer and their families. This year, 15% of sale proceeds from our entire 2011 PINK line will benefit EJGH's local breast cancer program. Thanks for your support. Be Cool; Do Good. Piece by Peace.